This title design sequence for "Thank you for Smoking" has been a favourite of mine for a while. There have been a few imitations that have emerged recently, but none have managed to top it. The titles were created by Shadowplay Studio.
From a design perspective, it functions within a simple idea that I have been interested in for many years, and have applied to both my motion graphics and my book design - that of typography as an "artifact" within a photograph or image, rather being applied on top of a visual as a secondary exercise.
The resulting integration of picture and typography, could therefore, not be any tighter because they co-exist within the same visual entity - in this case, cigarette packages. Even though logos and warning statements have been replaced with actor names and crew titles, the craftsmanship is impeccable, and entirely believable.
That and the great, rotating, zipping, zooming movements, the little surprises that keep you smiling, and all that lovely type, just make this sequence work! Nicely done. You can view the full title sequence in motion below.