Though this isn't real yet (just a prototype), I think it definitely would be a popular product.  It's consistent with what I see as the general public's growing awareness and interest in "fonts" (aka typography, folks). It's a proposed designer edition of the classic word game Scrabble, featuring an array of type options. The concept was created by Andrew Clifford Capener who explains:

"The idea was to excite people about typography by giving them the ability to choose what font their scrabble set would come in. The set would be available in the font of your choice or with an assorted font pack. Additional font packs (including your favorite font) could be ordered through Scrabble's website."