I can't wait to visit it next time I'm in Copenhagen.
Here's a blurb describing the store: The Playtype™ Concept Store was launched in conjunction with the revamp and redesign of Playtype.com. Located in Copenhagen’s Vesterbro, the store is the physical manifestation of the online shop — and then some. Created as a place to further our typographic practice, the store provides a street level entry to typography — it is a place to share our passion with the general public and a place where our designers can experiment with their craft outside of the studio. Aside from type, the store continuously features new editions, events and products created by e-Types alongside friends and colleagues in the design and art world.